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Bilberry – Formulation Update
We would like to inform you of the following updates to this product.
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Natural source of anthocyanosides
• Provides antioxidants that help protect against oxidative damage caused by free radicals
• Traditionally used in Herbal Medicine as an astringent and to help relieve diarrhoea
• Convenient capsule format

Improved formula• Increased amount of bilberry per capsule – now provides 480 mg of bilberry fruit extract per day

Bilberry is one of the richest naturally occurring sources of anthocyanosides, which are derivatives of anthocyanins.1,2 Anthocyanosides are the primary bioactive compounds in bilberries and are responsible for their characteristic bluish-black colour.1 Research has found that bilberries contain higher anthocyanoside levels than other berries, such as strawberries, cranberries and raspberries.1 In vitro research has demonstrated that bilberry is able to decrease oxidative damage in cells, including light-induced oxidative damage in retinal photoreceptors.3 Bilberry is also used in Herbal Medicine as an astringent and to help relieve diarrhoea.

1. Benzie IFF, Wachtel-Galor S, editors. Herbal Medicine: Biomolecular and Clinical Aspects. 2nd edition. Boca Raton (FL): CRC Press; 2011.
2. Ulbricht, C, Basch, E, Basch, S, Bent, S, Boon, H, Burke, D, Costa, D, Falkson, C, Giese, N, Goble, M, Hashmi, S, Mukarjee, S, Papaliodis, G, Seamon, E, Tanguay-Colucci, S, Weissner, W, Woods, J. J Diet Suppl. 2009; 6(2): 162-200.
3. Ogawa, K, Kuse, Y, Tsuruma, K, Kobayashi, S, Shimazawa, M, Hara, H. BMC Complement Altern Med. 2014; 14: 120.

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Product Code 07499A
Brand Genestra Brands
Health Functions Overall Health
Category Phytonutrients
System Cardiovasular System, Digestive System
NPN 80079560
size 60
Format Capsules
Allergen-Free Formula
  • Dairy Free
  • Gluten Free
  • GMO Free
  • Vegan

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