Rescheduled: We will be performing system upgrades from Friday, July 19 to Sunday, July 21.
Please note that during that time you will not be able to login to your account and place orders.

Our Advantage

Quality Control

Allergen Free Formulas


Quality Assurance

We ensure excellence through heavy investment and commitment to stringent Quality Assurance. The UNDA, GENESTRA BRANDS™, Pharmax and Wobenzym brands go above and beyond to ensure the highest quality dietary supplements, imposing rigorous manufacturing standards from start to finish. From the raw materials used for manufacturing of the products, to the preparation, bottling and storage, the Seroyal Quality Assurance team ensures stringent process adherence.

All Seroyal dietary supplements are compliant with FDA and Health Canada Good Manufacturing Process (GMP) requirements. We are also NSF certified. Facilities include various ISO (International Organization for Standardization) accreditations – the global manufacturing standards that ensure quality, environmental friendliness, safety and reliability. Other accreditations include the following: authorization by the Medicines and Healthcare Products Regulatory Agency (MHPRA) to manufacture GMP probiotics as investigative medicinal products for use in clinical trials, European Hazard Analysis of Critical Control Points (HACCP) certifications.


Quality Control

Rigorous manufacturing standards are instituted from start to finish to produce our dietary supplements. We utilize only the purest, most natural ingredients sourced from trusted global, industry-leading suppliers, and avoid unnecessary agents in order to meet the needs of physicians treating patients with chemical and allergen sensitivities. These standards include the following:

Full label disclosure: All ingredients are listed, including non-medicinals; standardizations of herbal extracts to indicate primary active marker compounds; and minerals are listed by true elemental weight.

Independent testing: Validates the quality, stability, potency and purity of the products from manufacturing, to preparation, bottling and storage. Objectivity is ensured during testing by using government-approved and/or accredited independent laboratories. These testing laboratories employ some of the most precise equipment and analytical methods available in the market to validate the safety and efficacy of the products.

Allergen Free Formulas

Seroyal has invested heavily in Quality Assurance resource to ensure that each and every one of our products is tested a minimum of three times; first as a raw material, second during the manufacturing process and finally as a finished product. But the practice for which we are most proud is our commitment to providing full disclosure on all of our labels. A commitment to quality is and always will be a pillar in everything we do.

When you see these symbols, you can be confident that no dairy allergens, or gluten, are included in the formula. You will also know if the formula is appropriate for vegan and vegetarians.


Dairy Free:

Guaranteed to contain no lactose, milk or milk derivatives including milk protein.

Gluten Free:

Guaranteed to not include any gluten protein, modified gluten protein, or hybridized strain protein from barley, oats, rye, triticale, wheat, kamut or spelt.

Vegan Formula:

Guaranteed to contain no animal, dairy or egg products or derivatives from animal, dairy or eggs.

Vegetarian Formula:

Guaranteed to contain no animal products or derivatives from animals.

Probiotics You Can Count On

With over two decades of industry leadership, GENESTRA BRANDS HMF Probiotics are backed by the highest standards in manufacturing, quality assurance, purity and potency. After undergoing an allergen-free fermentation process, HMF Probiotics are freeze-dried in order to preserve bacterial activity and ensure survival during storage. Through scientific research, a procedure was developed that optimizes the freeze-drying process, resulting in both the best yield during drying and maximal shelf-life thereafter. We pride ourselves in being one of the first companies to move away from allergens, such as skim milk and soy, to ensure that those with dietary sensitivities can benefit from our professional-grade products. We are also one of the first companies to conveniently combine probiotics with other ingredients, while still ensuring probiotic stability. It is our mission to continue monitoring the development of new technologies and perform world-class research to ensure that our products reflect the latest advancements in the field of probiotics.