Welcome to the Friends & Family Program!

Offer your friends & family the benefit of ordering directly online at 40% off Suggested Retail Price (SRP)!√

How it works: Invite your Friends and Family to create their own account and they will be able to place online orders across our professional brands, including Genestra Brands®, Pure Encapsulations® and Douglas Laboratories®. Once they login to their Seroyal account, they will be able to shop across brands and combine orders into one online shopping cart order.


Have your friends and family follow the steps below to set up an account and start ordering at 40% off SRP today!

  1. Visit Seroyal.ca and click Register in the upper righthand corner
  2. On the Apply for an Account Form, enter your Email Address and contact information
  3. Go to Practitioner Type and select Retail from the drop-down menu
  4. Go to Referred by and select Friends and Family from the drop-down menu
  5. In the Referral Comment/Details box, enter the name of the friend or family member that referred you
  6. Click Apply for an Account
  7. Once your request has been reviewed, details will be sent to you
Create an Account Now

√Friends and Family offer is valid only for friends and family members of Atrium Innovations employees.